January 29, 2023


Food loaded for bear

How it’s now pushing the new era of quick commerce

What is shiny pink, furry, and a very little cheeky at moments? It’s ‘Pau-Pau’, the lovable foodpanda brand name ambassador out on its adventures.

‘Pau-Pau’ was launched early this yr as the new deal with of the brand name championing empowerment and sustainability throughout the location. Past its no cost-spirited individuality, ‘Pau-Pau’ is intended to direct foodpanda’s foray into a new ten years of ever-shifting landscape. 

Soon after 10 several years in Singapore, the firm has long gone by way of a large amount of alterations, like an update from its eye-catching orange in the earlier days to the unmistakable pink that is now a familiar sight on Singapore roadways.

Over the class of a 10 years, foodpanda has continually improved its tech platform and consumer expertise, as it consistently reinvents by itself to turn out to be additional than just a food supply platform. 

Past offering just food items, it also delivers benefit although supporting various community groups, and has rolled out many features and initiatives to demonstrate just that.

Forefronting the q-commerce current market

These days, prospects are increasingly purchasing scaled-down portions of goods, as opposed to changing a weekly food items shop.

Termed as ‘quick commerce’ (q-commerce), foodpanda experienced recognized that there was an raising desire for services that can complement when shoppers need a thing delivered conveniently, and fast. Beyond just buying food on-need, shoppers also required other requirements this sort of as groceries and household objects sent additional successfully. 

Therefore, in 2019, foodpanda expanded its choices to cater to this need. It rolled out an on-line grocery service known as pandamart, offering 24/7 grocery shipping and delivery in underneath 30 minutes and foodpanda outlets, an on the internet seller market. 

Supplying on-desire grocery shipping founded foodpanda as a major participant in the q-commerce market. The addition of more services also allowed it to immediately changeover and adapt functions when the pandemic strike.

With the peak of Covid-19 bringing providers to a standstill, most Singaporeans had to transform to alternative alternatives for food and groceries. foodpanda was the 1st system to introduce contactless deliveries, and pandamart and foodpanda shops proved essential in furnishing an quick and protected way for buyers to buy groceries, medication, and most importantly, Artwork kits.

pandamart picker packing a pandamart get / Impression Credit score: foodpanda

Today, pandamart has 14 merchants islandwide, and retails in excess of 5,000 solutions ranging from beauty and own treatment products, to refreshing produce. Meanwhile, foodpanda shops has above 4,000 retailers – which includes common family names like 7-Eleven, Marks & Spencer, Xiaomi and Watsons – alongside heartland small-and-medium enterprises (SMEs). 

Despite the easing restrictions, buyers are even now dependent on pandamart and foodpanda stores, and this is apparent in its continuous usage expansion. To date, foodpanda owns Asia’s premier network of cloud grocery stores and warehouses and final yr, it led a new period of q-commerce with a 450 for each cent 12 months-on-yr expansion throughout Asia.

Connecting the community in the course of Covid-19

Covid-19 threw the planet for a loop. The pandemic accelerated the need to have for companies to undertake electronic options, such as utilising supply platforms. Realising the value of this, foodpanda reported an financial commitment of practically S$50 million across the location to aid community communities, as very well as assistance numerous SMEs digitise.

foodpanda recognised that hawkers and independent firms wrestle with technological requires. Most were outpaced and outskilled, or lacked funding to digitise their enterprises, major them to suspend or postpone their corporations for concern of personal bankruptcy.

Some SMEs ended up apprehensive to undertake digital options simply because they really do not recognize how it operates, but when the pandemic strike, they realised it was a necessity.

We had to help them keep on to put bread on others’ tables, as effectively as their very own, by guiding them to digitise. In this way, we foster ‘digital inclusion’ by creating it achievable for any service provider everywhere to participate in the new economic climate.

– Amirul Shah, Industrial Director at foodpanda Singapore

foodpanda hawkers volunteer
foodpanda worker-volunteers reaching out to hawkers through the pandemic / Graphic Credit: foodpanda

Conquering Covid-19 worries essential a group effort and hard work. To truly have interaction with hawkers on the floor, 50 foodpanda personnel-volunteers took to the streets in the course of Phase Two Heightened Alert, achieving out to above 200 hawkers throughout five hawker centres in Singapore.

Not only did the personnel-volunteers guide the hawkers on the ins and outs of the foodpanda app, they also helped educate them about on the net food items shipping and the rewards of heading digital for their corporations.

Producing opportunities and embracing talent

foodpanda’s coronary heart extends to the community, but it also sits proper at household in just its ‘panda riders’, who work challenging every day to make certain orders reach properties securely.

Food delivery platforms became a host for jobseekers through the pandemic, with about 60 for every cent of foodstuff shipping and delivery riders entering the supply marketplace through this period.

“Being a rider gave me a way to aid myself throughout the pandemic when I was in-in between work. I like possessing the liberty to select when I want to work and how considerably I want to make. Even with my total-time work now, I can do deliveries anytime my agenda permits to get paid additional,” said 32-year-previous Jonathan Tee, who has been a foodpanda rider due to the fact 2019.

foodpanda rider
foodpanda rider / Picture Credit history: foodpanda

In addition, with Covid-19 proving to be a difficult time for absolutely everyone, foodpanda also released various in-house initiatives that set rider welfare at the forefront. For occasion, riders are entitled to totally free mental health and fitness aid through the Intellect app. 

They are also secured by a complimentary insurance coverage deal although they are on shift, to give them a peace of thoughts when they perform difficult to supply orders. For people looking for further defense, affordable insurance coverage offers are also offered for riders and their households by way of a variety of insurance policy partners.

To really encourage upskilling, foodpanda has collaborated with cellular micro-learning platform Gnowbe and Temasek Polytechnic to present its riders access to an e-finding out platform, permitting them to even further upskill themselves. The portal enables riders to enrol for absolutely free classes on client provider and involves discounted premiums on classes in finance, digital capabilities, and individual branding.

Increasing as a brand name would not be feasible without the need of the inside community that supports it. This is why foodpanda makes certain that even though they continue to progress in the field, its rider group grows with it as effectively.

Bridging sustainability with on-need supply

Subsequent the amplified customer need for a lot more sustainable products and solutions and products and services, Singapore has lately released the Singapore Environmentally friendly Program 2030. In line with this objective, different enterprises have started advancing their efforts in sustainable improvement, and foodpanda plays an lively function in this as properly. 

foodpanda believes there is normally a far better way, and any adjust — large or small — can enable make a difference. It pioneered the cutlery decide-out characteristic in 2017, contributing to the conserving of thousands and thousands of plastic cutlery sets, and it was also the initially shipping and delivery system in Singapore to ban the sale of sharks’ fin goods.

foodpanda olio
Partnership with OLIO to redistribute surplus food stuff / Image Credit score: foodpanda

Amid its contributions to assistance establish a much more sustainable Singapore, foodpanda is doing the job together with nearby cost-free-sharing app OLIO to deal with meals squander by redistributing edible surplus food from pandamart retailers to application consumers for absolutely free. 

It also partnered with Muuse to provide reusable containers to its meals supply shoppers, and became a portion of the Plastic Action (PACT) initiative by World Wildlife Fund (WWF) to help reduce plastic squander.

Ease and expense are key things influencing client desire for sustainable selections. With no compromising on usefulness for shoppers, foodpanda also features a self-gather possibility as a result of its decide-up characteristic. This is not only sustainable in comparison to conventional car shipping, but it also will allow customers to skip the queues, save on supply service fees and also love savings on their foods. 

foodpanda also emboldens the local community to give back again with its latest initiative. In partnership with The Foods Lender Singapore, foodpanda allows customers ‘Donate a Meal’ to the needy by means of the app. 

Once known exclusively for its meals shipping and delivery products and services, foodpanda has evidently progressed in excess of the earlier 10 years to be a multi-faceted system that cares for its shoppers and the group. 

Dependent on its innovations and growth therefore much, buyers can be reassured that foodpanda is here to keep for the long operate and it will go on to innovate itself to present the welcomed advantage that consumers have developed to enjoy.

Showcased Impression Credit score: foodpanda