Michelle Zauner, the artist guiding Japanese Breakfast, has shared a Korean model of her music “Be Sweet,” the lead solitary off her 2021 album Jubilee.
For the track’s up-to-date version, Zauner recruited up-and-coming Korean indie artist So!Yoon!, a member of the team Web optimization So Neon. Digital maestro Yaeji also contributed to the track, aiding Zauner in translating the lyrics for “Be Sweet” from English to Korean.
“We considered it would be entertaining to put out a exclusive Korean edition of ‘Be Sweet’ preceding our forthcoming overall performance in Seoul,” Zauner shared with Pitchfork in a assertion. Im quite grateful Yaeji aided me with the translation more than a calendar year back. So!Yoon! is 1 of my favourite indie artists in Seoul suitable now and I’m so joyful we bought to collab.”
Zauner will carry out in South Korea on August 6, at the Incheon Pentaport Rock Festival. A July 31 show at the Fuji Rock Competition in Niigata, Japan, is Japanese Breakfast’s only other upcoming day in Asia.
In the video for the Korean model of “Be Sweet,” animated variations of So!Yoon and Zauner (whose avatar is accurate right down to her higher-arm tattoo sleeve) joyride through a blurry, purple-hued landscape. Zauner drives, hair blowing in the acquire, whilst So!Yoon kicks back again in the passenger seat, head bopping along to the song’s infectious, glowing beat.
The use of futuristic, animated imagery feels like new nevertheless organic territory for Zauner, whose modern perform reveals a clear interest in applying different mediums to specific herself. The musician supplied the soundtrack for the indie exploration activity Sable, and has also been given essential acclaim for her 1st memoir Crying In H Mart, which explores Zauner’s foodstuff-centric quest to build her personal identity (and identify herself in her Korean heritage) immediately after the reduction of her mother.
Study our 2021 job interview with Japanese Breakfast here.